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The two energy crises of the 1970s set off a boom in exports of small Japanese cars known for their excellent fuel economy and superior quality. In fuel economy tests conducted by the US Environmental Protection Agency in 1973, the Sunny won, thereby finding huge popularity in the US during the "Datsun saves" advertising campaign.

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One can't help but notice how serious Kiishiro was in the little things. It is thanks to him that we all know modern Toyota precisely as "Toyota". The letter "D" was replaced with a "T" because it takes eight risks to write the character "Toyota", and the number eight is considered lucky in Japanese culture. The next stage in the history of the brand: entering the global market Today, the emergence of Chinese auto companies on the world stage is in many ways reminiscent of Toyota's expansion into the American market. In the 50s of the twentieth century, Eiji Toyoda took the helm, who managed to introduce the most productive methods of managing and motivating ordinary workers. This method has borne some fruit. In 1951, the production of the first off-road vehicle, the Toyota BJ Jeep, began. In 1957, the solid Crown entered the American market. In addition, plants were opened in Brazil and Australia.

Almera This car brand belongs to budget models. The start of production dates back to 1995 and continues to this day. "Almera" is especially fond of our citizens, primarily for its accessibility, ease of operation and stylish design. Since 2012, the car has been assembled in Togliatti at AvtoVAZ, which did not serve him well. In the version of the domestic assembly, Almera lost a number of parts, so it was favorably distinguished on the market among other cars. At one time, this caused extreme indignation among buyers. In addition, Almera was held until 2013 in South Korea, and many Nissan customers preferred only this collection model.