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Nissan begann den Weg seiner Geburt lange vor der Bekanntgabe des Namens der offiziellen Marke. 1914 schuf Kwaishinsha Co., die Industriewerkstätten in Tokio hatte, einen Personenwagen, der später den Namen „DAT“ erhielt (die Anfangsbuchstaben der Schöpfer des Autos sind Kenjiro Den, Rokuro Aoyama, Meitaro Takeuchi).
В 2002 году в четвертый раз за 10 лет Nissan получил престижную премию Red Dot за высококлассный дизайн от немецкого дизайн-центра Nordrhein-Westfalen. Этой ежегодной премией награждалась новая Nissan Primera в 1993, 1996 и 2002 годах.
In January 1968, the company's headquarters moved to a new building in the Ginza district of Tokyo. In the same year, the new Fairlady 2000 was launched on the market, which helped Nissan gain popularity in the international market.
In 1969, the dynamic rear-wheel drive car Datsun 240Z appeared on the market, recognized as the best-selling sports car in the world in the 70s. 500,000 Datsun 240Zs have been sold in less than 10 years.
In the early 1970s, Nissan was involved in the development and production of rocket engines and launchers, at the same time the company began to expand its manufacturing scope, also engaging in the production of engines for the shipbuilding industry.
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