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In 1971, Nissan developed the first Experimental Safety Vehicle (ESV), using more technology than ever to improve its safety. The two energy crises of the 1970s set off a boom in exports of small Japanese cars known for their excellent fuel economy and superior quality. In fuel economy tests conducted by the US Environmental Protection Agency in 1973, the Sunny won, thereby finding huge popularity in the US during the "Datsun saves" advertising campaign.

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One can't help but notice how serious Kiishiro was in the little things. It is thanks to him that we all know modern Toyota precisely as "Toyota". The letter "D" was replaced with a "T" because it takes eight risks to write the character "Toyota", and the number eight is considered lucky in Japanese culture. The next stage in the history of the brand: entering the global market Today, the emergence of Chinese auto companies on the world stage is in many ways reminiscent of Toyota's expansion into the American market. In the 50s of the twentieth century, Eiji Toyoda took the helm, who managed to introduce the most productive methods of managing and motivating ordinary workers. This method has borne some fruit. In 1951, the production of the first off-road vehicle, the Toyota BJ Jeep, began. In 1957, the solid Crown entered the American market. In addition, plants were opened in Brazil and Australia.

In 1970, Nissan won the Safari Rally thanks to the superb performance of the Bluebird, and in 1971, the Datsun Fairlady 240Z won. The increase in the number of cars on the roads has led to an increase in the number of accidents and environmental pollution. In 1971, Nissan developed the first Experimental Safety Vehicle (ESV), using more technology than ever to improve its safety. To prevent further air pollution, Japan has brought exhaust emission standards in line with the US-established Muskie Bill ("Air Purification Act"). Although in reality these standards were almost impossible to meet, they nevertheless made it possible to successfully implement a 3-stage catalytic reduction system for exhaust gases - the most advanced technology of that time. In this way,