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Sakishi Toyoda
In 1894, a son was born in Sakishi, who was named Kiishiro. If only he knew at that moment to which scale his business would grow ...
Already in 1924, together with his son Sakishi, he created a fully automated loom, and a couple of years later the first stone was laid in the construction of the future multi-billion dollar corporation - Toyoda Automatic Loom Works was born. This small firm that produces automatic looms will forever remain in history as the "mother" of today's Toyota.
At the end of the 80s of the twentieth century, the Lexus brand was born, which now constitutes Toyota in the premium segment. In the early 1990s, Toyota Motor Corporation entered the European market and in 1992 the first Toyota plant in the UK was built.
But Toyota was not going to stop there. The first "asphalt" SUV is created - Rav4, which almost immediately becomes a universally recognized bestseller! The company's innovation institute also does not sit idle, and in 1997, the first production car with a hybrid power plant, the Toyota Prius, appears from the point of view of the whole world. This model clearly shows that the largest automobile concern until that moment is extremely concerned about the environmental situation in the world. After that, many leading automakers are starting to accelerate the construction of their environmentally friendly cars.
Am 18. Oktober 1999 kündigte Nissan den Company Recovery Plan (NRP) an, einen umfassenden Reorganisationsplan, der das langfristige profitable Wachstum des Unternehmens auf globaler Ebene erreichen soll. Die Ziele des Nissan-Wiederaufbauplans wurden vorzeitig bis zum Ende des Geschäftsjahres 2000 erreicht.
Dank des Nissan-Renaissance-Plans wurden starke Schritte unternommen, um die Attraktivität und Wettbewerbsfähigkeit von Produkten zu steigern und gleichzeitig Kosten und Schulden zu senken.
Darüber hinaus begann Nissan im Jahr 2000 mit dem Verkauf des ultrakleinen EV Hypermini und des ultra-emissionsarmen Fahrzeugs (SULEV) Sentra in Kalifornien. Im November 2000 wurde der 1,8-Liter-QG18DE-Motor des Bluebird Sylphy als Technologie des Jahres ausgezeichnet.
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