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1990 gewann der 300ZX in den USA die Auszeichnung „1990 Import Car of the Year“.
1992 begann die Nissan Motor Manufacturing Corporation, USA, mit der Produktion des Altima (Bluebird), und die Nissan Motor Manufacturing (UK) Ltd. begann mit der Produktion des Nissan Micra (März), der vom renommierten japanischen Designer Tokuichiro Hosaka entworfen wurde und sofort den European Car of 1993 Award gewann. March gewann 1992-93 den Japanese Car Award. und "Neuwagen 1992-93". in Japan.
In 1988, the Nissan Silvia Q won the "Grand Prix for Best Design" and the following year it won the "Japanese Car of 88-89" award. In the same year, the Cima sedan was released to the Japanese market.
In April 1989, Nissan Europe NV was established in Holland, the regional head office responsible for operations in Europe, as well as Nissan Distribution Service (Europe) BV
In the same year, a division of Nissan, the Infiniti Division of Nissan North America, was created in the United States, producing luxury cars that compete with Mercedes, BMW and Lexus. In November 1989, the famous Infiniti Q45 model appeared on the market.
In 1990, Nissan North America, Inc. was established in the United States as a regional head office to oversee North American operations. That same year, the 300ZX won the 1990 Imported Car award in the US. In November 1990, Nissan acquired a stake in Siam Motors Co., Ltd., (Thailand).
In the same year, the Nissan R390 GT1 sports car achieved fifth place in the Le Mans Rally, the highest of any Japanese manufacturer participating in this serious competition.
In January 1968, the company's headquarters moved to a new building in the Ginza district of Tokyo. In the same year, the new Fairlady 2000 was launched on the market, which helped Nissan gain popularity in the international market.
In 1969, the dynamic rear-wheel drive car Datsun 240Z appeared on the market, recognized as the best-selling sports car in the world in the 70s. 500,000 Datsun 240Zs have been sold in less than 10 years.
In the early 1970s, Nissan was involved in the development and production of rocket engines and launchers, at the same time the company began to expand its manufacturing scope, also engaging in the production of engines for the shipbuilding industry.
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