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In 1993, Nissan Motor Iberica, SA launched a new all-wheel drive model, the Terrano II SUV, for the European market. In 1994, Nissan received the "Global Environmental Award" for its significant contribution to the protection of the environment and the environment. In the same year, sales of the new generation Maxima QX car were launched in Europe, and in 1995, the Almera car.

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The Nissan Value-up plan will expand the company's global footprint. Great hopes are also placed on the promotion of the Infiniti brand: it will be positioned as a global luxury brand of the “first order”. In support of the company's strategy of significant geographic expansion in the global market, 28 brand-new Nissan and Infiniti models will be launched, destined for different countries.

In 1997, Nissan developed a hybrid electric vehicle (HEV) that runs on both gasoline and electricity. Since 1997, Nissan has produced one model after another, equipped with direct injection gasoline engines and direct injection diesel engines (Presage in 1998). At the same time, Nissan began selling Primera and Bluebird cars with the Hyper CVT system. In 1998, a new Patrol GR appeared with a 2.8-liter 6-cylinder turbodiesel engine.