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FACTORIES IN EUROPE Nissan's plant in Sunderland, UK, where the Micra, Almera hatchback and Primera are assembled, is considered the most efficient car manufacturing facility in Europe. The total investment in this plant with an area of 3,035,000 sq.m. amounted to more than 1.3 billion pounds.


Attaching great importance to the domestic market, Nissan opened the Kyushu Plant in 1977, and another Iwaki Plant in 1992, introducing the most advanced automatic technology. Later Iwaki Plant began production of new V6 engines. In 1987, Nissan launched the Be-1 and in 1988 the Cima, thus creating new segments of the automotive market. In 1981, Nissan began promoting its vehicles worldwide under the Nissan brand as part of the company's new corporate strategy. In November 1981, the Nissan Technical Center was opened. Then in the 80s. Nissan has established two strategic manufacturing bases overseas: in 1980, Nissan Motor Manufacturing Corp., USA in the US and in 1984, Nissan Motor Manufacturing (UK) Limited in the UK. The first Datsun pickup truck rolled off the assembly line at Nissan Motor Manufacturing Corp., USA in June 1983, the first Sentra (Sunny) in March 1985.

Im Jahr 2002 erhielt Nissan zum vierten Mal in 10 Jahren den renommierten Red Dot Award für High-End-Design vom deutschen Designzentrum Nordrhein-Westfalen. Diese jährliche Auszeichnung wurde dem neuen Nissan Primera in den Jahren 1993, 1996 und 2002 verliehen.